Jennifer Dixon

Jennifer Dixon


Jennifer Dixon is the Founder and CEO of JD Solutions Group, a sales coaching and consulting firm with the mission to empower investors, owners, and operators of senior living communities to grow their sales and operating teams to their fullest potential.

With over 20 years of sales experience and 15 years working in senior living, Jennifer brings an expertise that is a unique blend of high-level strategic vision combined with a results-oriented focus on execution.

This knowledge and hands-on experience in sales and marketing led to a strong track record: Jennifer has personally coached and trained over 2,000 senior living sales professionals and 400 senior living communities, leading to improved occupancy and NOI performance. Her ability to design and implement sales, marketing and revenue strategies has made her a trusted resource to senior living operators and investment groups.

Prior to founding JD Solutions Group, Jennifer held several executive leadership roles in senior living: Chief Operating Officer for Bild & Company, a senior living sales training company and Vice President of Sales for Benchmark Senior Living. She most recently served as Chief Sales & Revenue Officer for Sherpa CRM, a sales enablement platform.

In her role at Sherpa, Jennifer developed the sales and marketing strategy to reposition Sherpa as a sales enablement platform and led an expansion into the United Kingdom. She created and launched a successful sales training division, products and team, including the company’s first e-learning platform. Jennifer’s revenue optimizing strategies and ability to drive sales at the enterprise level led to the company receiving its first venture capital investment.

Jennifer’s love for selling senior living started 14 years ago, as a Director of Sales and Marketing for Country Meadow Retirement Communities. Still inspired by her experiences in the field, Jennifer remains committed to the education, empowerment and growth of sales professionals and is a speaker and panelist featured at industry events such as Argentum, Leading Age, NIC and SMASH.

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