Leigh Anne Cappello

Leigh Anne Cappello


Leigh Anne has over 30 years of growth leading a team of designers, engineers, technologists and marketers to think about the Future of Play at Hasbro. Pulling on her critical thinking, storytelling and business strategy skills to solve problems, grow businesses and scale opportunities in a variety of capacities ranging from senior leadership roles in the health services industry, to co-founding a high-tech start-up, and consulting with large and small healthcare institutions on business model innovation.

After Hasbro, Leigh Anne connected with a colleague from the MIT Media Lab to co-found the world’s first ever social robot for the home called Jibo, initially designed to help seniors live healthier more independent lives. After Jibo, she became the Director of the Patient Experience Lab at the Business Innovation Factory. There she dove into her passion for design thinking and human centered approaches to innovation, specifically targeting the underserved populations. She took this inspiration with her to Benchmark Senior Living where as the SVP of Brand Strategy and Marketing, overseeing all marketing activities as well as customer experience and innovation, she led the company through a branding, communication and storytelling overhaul.

Currently, Leigh Anne is enjoying her time back in the toy industry as a Senior Vice President of Corporate Strategy and Marketing for Little Kids, Inc.

She lives in Barrington RI with her husband Mike, daughter Katie and dog Jax. She loves to be on the water in the summer and on the mountains in the winter, and dances every chance she gets.

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